Natural or synthetic?
Like lily of the valley, lilac, violet and carnation are mute flowers. Mute, because extracting a single scent from these flowers is utopian.
To the great despair of perfumers, it is still impossible to obtain natural scents from these flowers. This is also the case for most fruits such as figs, raspberries and pineapples. Only citrus fruits produce a natural smell through the cold expression process. Did you know that it takes 200 kg of fruit to produce 1 kg of essential oil?
Naturally no, but synthetically yes!
In perfumery, we often talk about natural and synthetic. An ingredient is said to be natural when it is directly extracted from nature and has never been modified. This is the case for citrus fruits, woods or even certain flowers such as roses.
On parle souvent de naturel et de synthétique en parfumerie. Un ingrédient est dit naturel lorsqu’il est directement extrait de la nature, et qu’il n’a jamais été modifié. C’est le cas des agrumes, des bois ou encore de certaines fleurs comme la rose.
Synthetics allow perfumers to break free from the constraint of using only natural ingredients. Synthetic molecules such as aldehydes, for example, have made it possible to create masterpieces like Chanel N5.
As you will have understood, synthesis allows the perfumer to enlarge his perfume “organ” and to offer contrasts and nuances to the juice.
Choosing synthesis is choosing the easy way out! No …
The easy way ? Not quite … You should know that the development of synthetic molecules takes a considerable amount of time. Each year, the R&D departments of the perfume houses develop between 500 and 3000 molecules, of which only 4 to 5 will integrate the perfumers’ palette, approximately six years later. The development cycle is long, but also fraught with obstacles, such as the many mandatory tests to assess the general dangerousness of the products.
The patenting of the molecule, called “captive”, allows its creator to exploit it exclusively for 20 years! This allows the composition houses to work with unique raw materials, and thus to differentiate themselves from the competition. This is the case of Nirvanolide Musk (exclusive to Givaudan) in The Musc by Calice Becker or Symphonide Musk (exclusive to IFF) in Rose Magnetic by Sophie Labbé
We have also chosen to develop perfumes between 86 and 93% natural, ensuring balanced, modern and elegant fragrances.
It’s here if you want to have a look: Essential Parfums